23 Creative.

I think in feelings first.

That’s not a disclaimer. It’s the starting point.

I experience art the way most people experience music. It either moves me or it doesn’t. That instinct is where the work begins.

What follows is slower. I research until the structure beneath a problem becomes clear. Then I make something, return to it, test it, and shape it into what it needs to become.

I’m interested in how things are built, not just how they look. The decisions behind the work matter just as much as the outcome. They shape how something is understood, how it functions, and who it reaches.

As a collaborator, I pay attention to how the entire process is working, not just the piece I’m responsible for. If something is unclear, disorganized, or inconsistent, I step in and fix the structure so the work can move forward more smoothly.

What I believe about design, and what isn’t always said out loud: most design problems aren’t actually design problems. They’re process problems. If the system is unclear from the beginning, the final outcome will reflect that.

I also believe accessibility isn’t an extra step. It’s part of the work. If someone can’t access or understand what was made, it didn’t fully succeed.

Good design should reduce effort, not create it. It should make things clearer, easier to navigate, and easier for others to build on. If it looks good but makes things harder, something is off.

Through 23 Creative, I work across branding and identity, print, photography, web, fine art, illustration, printmaking, and publication design. These aren’t separate practices, but different formats shaped by the same way of thinking.

Based in Northern Michigan.